There are
basically two types of search engine optimization.
White hat SEO
Black hat SEO
Though both types of search engine optimization have
their proponents, most of the websites or companies stay from the Black hat SEO, because it’s make
your website in top position easily with in short times, but not stable. The
website rank will fall down and never be increase ranking. That’s why SEO companies and
websites are recommended to do white hat SEO. White hat SEO is a slow process, but long-term,
stable, and sustainable.
White Hat
SEO
White hat SEO
is a techniques or methods to increase the website rank in different search
engine. Search engine like Google, Bing, Yahoo etc. White hat SEO is a manually
process. It’s take times, but highly effective.
Few white
hat SEO techniques include: High quality
content writing, the content must be 100% unique, HTML optimization of website and Reconstituting,
manually link building. White
hat SEO is must, if you want to long-term ranking.
Black Hat
SEO
Black hat SEO is a techniques that directly find out the
weaknesses in the search engine algorithms to obtain high rankings for a website. Techniques and methods are in direct
action with search engine guidelines.
Some black
hat SEO techniques include: Keyword stuffing, link spam, cloaking, hidden text,
hidden links and create too many spam Backlinks. Black hat SEO can easily make
your websites in top position of search engine. But it’s not stable all the
times. Within few days, ranking will be done.
In the other
hand most of search engine companies used gray area, this process is known as
gray hat search engine optimization. Many search engine companies use gray hat SEO
for increasing. Gray Hat SEO is not white hat and black hat, it is the
combination of both.
If you want
to create a website and do SEO. I recommended you that, first know what search
engine optimization is and how it’s work. If you don’t have any SEO knowledge,
then you can’t do this properly.