SEO-Trips & Tricks

Sometimes the simplest SEO tweaks create a big difference in how you're perceived by the search engines. A finely tuned site can boost traffic and even create conversion easier as visitors locate it easier to locate what they're looking for. While many webmasters think of SEO as a long-term strategy, here are 5 things that will make an immediate impact.

1. Review Your Robots.txt File

If you have a robots.txt file upon your site, check it out. You might be amazed by what you locate. Many sites are unknowingly withholding pages, folders, and images that would make for good search engine spider food. Also, run a site scanning tool like "Screaming Frog" to look if you're excluding any pages. Both of these provide a quick repair and have both short and long-term benefits for you.

2. Assess Canonicalization of your Domain

Search engines hate duplicate content. Most sites unwittingly harm themselves by giving the search engines two copies of their landing pages. It only takes a moment to repair this. If your site exists as www.yoursite.com and yoursite.com, then you need to establish a canonical domain name. SEs don't like seeing two versions of your content. To repair this, create a easy 301 redirect that redirects all non-www pages to their "www" equivalent.

3. Check For Duplicate Title Elements

You can do a quick check for duplicate title elements in Google's Webmaster Tools. This will say you whether you have duplicate pages, keyword cannibalization, or bad title element structure. Checking this property feature will speedily show you where the issues are and give you a clue as to how to fix them.

4. Review Your Google and Bing Listing

The web is becoming more localized. Google and Bing are both favoring local listings over national ones. Because of this, you need to ensure that you're seen at the local level. It's surprising how many websites and companies don't have a local listing. Even if you do sell nationally, it pays to have your business listed in the local listings. It makes you look more legitimate and you might even acquire visitors (and sales) that originate from your own town or city.

5. Review Links in your Footer and Sitewide

Update any outdated links (or remove them). By reviewing links in your main footer, breadcrumb, and any other navigation element, you will also speedily figure out whether you have duplicate content issues with default pages like "index.html." These pages need to be 301 redirected to the perfect page. Then, the links themselves can be updated to point to the absolute page. Cleaning up your internal link structure will pay off faster than you might think. As search engines find it easier to crawl your site, you'll find more of your pages being indexed  - and that leads to more traffic for your website.

Enable Custom Robots Header Tags For Blogger

Blogger has recently introduced search preferences tab in Blogger and continually introducing new features in it to help fellow bloggers do better SEO of their blogs. This will help bloggers to increase your blogs traffic and get better google search results rankings.

One of the new features introduced by blogger's developers is Custom Robots Header Tags.This tool plays great role in our blog's Search Engine Optimization. Using it properly helps us to gain more visitors from search engines and hence our blog page views will also increase.
Also the search engine will not accept the duplicate content form your site so you can avoid your site duplicate content with the custom robots header tags settings.

What are Custom Robots Header Tags ?

These are all the header tags used in blogger and their usage/meaning is defined below. 
all:  There are no restrictions for indexing or serving. This is default for all pages noindex:  Do not show this page in search results and do not show a "Cached" link in search results. nofollow:  Do not follow the links on this page none:  Equivalent to noindex, nofollow noarchive:  Do not show a "Cached" link in search results. nosnippet:  Do not show a snippet in the search results for this page noodp:  Do not use metadata from the Open Directory project (DMOZ) for titles or snippets shown for this page. notranslate:  Do not offer translation of this page in other languages in search results. noimageindex:  Do not index images on this page. unavailable_after: [RFC-850 date/time]: Do not show this page in search results after the specified date/time. The date/time must be specified in the RFC 850 format. Example: 17 May 2012 15:00:00 PST 

How to Enable Custom robots header tags in Blogger SEO

Follow these steps to enable Custom robots header tags in Blogger Blogs to increase your blog traffic and page views. 
Step 1.  Log in to your blogger account Dashboard and click on your blog. Step 2.  Go to Settings >> Search Preferences.
Step 3.  Click on edit link in front of Custom Robots Header Tags and then click on Yes option.
Step 4. Once you click on the Yes you will see many options. Simply tick on the options as shown in the below image.

Step 5.  Now click on "Save changes" button and You are done!

Types of SEO

There are basically two types of search engine optimization. 

White hat SEO
Black hat SEO

Though both types of search engine optimization have their proponents, most of the websites or companies stay from the Black hat SEO, because it’s make your website in top position easily with in short times, but not stable. The website rank will fall down and never be increase ranking. That’s why SEO companies and websites are recommended to do white hat SEO. White hat SEO is a slow process, but long-term, stable, and sustainable.

White Hat SEO

White hat SEO is a techniques or methods to increase the website rank in different search engine. Search engine like Google, Bing, Yahoo etc. White hat SEO is a manually process. It’s take times, but highly effective.

Few white hat SEO techniques include:  High quality content writing, the content must be 100% unique,  HTML optimization of website and Reconstituting, manually link building. White hat SEO is must, if you want to long-term ranking.

Black Hat SEO

Black hat SEO is a techniques that directly find out the weaknesses in the search engine algorithms to obtain high rankings for a website. Techniques and methods are in direct action with search engine guidelines.

Some black hat SEO techniques include: Keyword stuffing, link spam, cloaking, hidden text, hidden links and create too many spam Backlinks. Black hat SEO can easily make your websites in top position of search engine. But it’s not stable all the times. Within few days, ranking will be done.

In the other hand most of search engine companies used gray area, this process is known as gray hat search engine optimization. Many search engine companies use gray hat SEO for increasing. Gray Hat SEO is not white hat and black hat, it is the combination of both.

If you want to create a website and do SEO. I recommended you that, first know what search engine optimization is and how it’s work. If you don’t have any SEO knowledge, then you can’t do this properly.

How Online Search Engines Work?

Search Engine Optimization is a process that used to increase lots of unique, Natural and organic visitors to a website by  optimizing  your website in the search results page of search engines like Google, Bing, Yahoo and other engines. Google is the best and largest search engine in the world.Most of the people are using Google search engine for search. 

GOOD news about the internet, now most of the people are using the internet, creating websites, posting content, writing articles but bad news is there are hundreds of millions of pages are available, most of them are used same title, topics etc. Think sometimes you need to read one topic, but there are lot’s of topics are available, but you don’t know which one is the best? If you are people like others, you used a search engine to search. 

The search engine is specially designed to help people find information on different websites. The search engine is regularly indexed your website by their default programs. Search engine collects information from your web page and listed their search results.  Spiders, Crawlers and Bots are the program search engine used; no I am not talking about Hollywood films. Those are small programs visiting your website, gather information and reporting back with exactly what they seem.

About Best Basics SEO Knowledge

SEO (Search Engine Optimization) is the best way to increase website ranking. SEO Specialists says there are two main types of search engine optimization one is Organic SEO and other is Non-Organic SEO.
Organic SEO is one kind of methods used to increase high ranking on a search engine results without paying.

Methods like high quality content writing, Back-linking, keywords boosting. Organic SEO relies when you optimizing your web page for the best requirements and now a day search engine companies are looking for best organic SEO service and on the other hand Non-Organic SEO are mainly follow advertising methods which allow you to higher position in the search engine, but at a cost. Different type of advertising service like Google Adwords, Bing etc. Google Adwords is the best advertising service Non-Organic SEO follow. I recommended you for Organic SEO. It is the forward process to rank up your website in different search engine like Google, Bing and Yahoo. Google, Bing and Yahoo are most useful search engine in the world. Getting your website to Number One (#1) position or first page of search engine it’s mostly difficult without doing proper SEO that’s why you need to learn how search engine optimization work.

I always try hard to find out the proper way to achieve a goal to say ‘how it is actually work’ and if you got how it is work then start trying how to make it work for you, by doing this you understand the Basic Knowledge of SEO. After knowing the SEO then you can set up your website up to meet the search engine requirements.

That’s why you should gather good knowledge of SEO before building your website. All the SEO specialist says that understand the synthesis of SEO before start building website, but remember that  never make too late to change and always modify your website to make it more friendly to search engine.